Now society, many enterprises choose exhibition as they expand their market share an important way, however, not all companies are familiar with the exhibition marketing and take advantage of the exhibition for the profitability of the business, and in the operational aspects of the show is the lack of, put forward the Picasso exhibition marketing booth is just to make up the enterprises short board.
Operation, the operation and management, the business process plan, organization, implementation and control, with the production of products and services to create the closely related to the management of the general. Operation and management can also refers to the production and provide company mainly products and service system design, operation, evaluation and improvement of.Bijia Xiaobian think complete show operation management, including pre management, conference marketing and service, and after the summary and the appraisal.
So, for large enterprises, in the exhibition operations, should do a good job in which aspects of the work?

First, the establishment of the team structure.
Staff is equipped with it is the key to the success of the exhibition, the booth is equipped with four aspects to be considered:
1 according to the nature of the exhibition by suitable types or related departments;
2 according to the size of the workload to determine the number of personnel;
3 pay attention to the basic quality of personnel;
4 to strengthen the training of professional knowledge and product performance, such as professional knowledge, product performance, demonstration methods and so on.
Booth personnel to combine the characteristics of goods on display, flexible response. If the mass consumer goods should strive to establish a brand image in consumers formed affinity; in the case of new product, must vigorously promote its unusual; products such as a creative, emphasizing its breakthrough in technology.
Two, the sales process optimization.

Exhibition sales process optimization can be divided into the following 9 steps:
1 looking for customer.2. customer reservation and preparation.3. initial visit and information collection.4. customer's multidimensional analysis and interpretation of.5. shape value to establish trust.6. objection definition and lifting.7. request transaction.8. service.9. to introduce.

Three, the use of statistical tools.
Now in the exposition of passenger flow statistical methods are commonly used artificial statistics, counters, sensors, cameras, infrared overhead screens, video technology. Now, Bijia Xiaobian to introduce intelligent video analysis technology. Intelligent video analysis technology based on the customer into the booth, booth at the entrance or from past clients, or visit the customers in the interior, to realize data collection of customer behavior, and a systematic, in-depth analysis of customer data, to understand consumer behavior, customer consumption patterns, customer characteristics (gender / age), also can understand the traffic booth, hall display products (customer hot hot area browse area), AD / window attention and other important information.
Four, the exhibition promotion operations.
Exhibition promotion operations including pre promotion, during the exhibition promotion and exhibition promotion, mainly refers to the enterprise overall exposition promotion, is around the exhibition basic target specified, purpose, there are plans to hold a series of promote the breeze and investment and establish image of convention and exhibition activities is an important part of enterprise exhibition planning and marketing work. Enterprises want to carry on the exhibition promotion operation can be by means of a series of platforms, such as company website, microblogging, micro channel, industry forum, exhibition advertising a and so on, more important is human input, do to the pre show publicity and exhibition promotion, exhibition after tracking.

Guangzhou Picasso exhibition planning, design, build a professional exhibition service company, to a professional team, high quality service for customers for private custom satisfaction of new marketing booth, booster for your success.