Any products are made of three layers, the innermost core of the product, and the second layer is a peripheral product, the third layer is an epitaxial products. Core product is a pointer to a basic utility or benefits provided by the customer of the product. The core product is the interests of customers really want to buy, that the use value of the product.

Marketing-type booth, choose the core product is directly related to the success of the show or not. Picasso Xiaobian that stand in the marketing type, select the core product to note the following five elements:

1, the characteristics of Representative category

In the exhibition marketing, because of restrictions on floor space by, product display and therefore subject to restrictions, so, good selection of core products, can help enterprises to rapidly increase sales in a short time, or catch potential customers.

Participating companies generally have a lot of products, but not all products are on display at the exhibition choose, so the choice of products, the first question to consider is representative of a category of product characteristics.

2, representing the strength, the core technology

Select the core product must be representative of the strength of enterprises, it is the most core intrinsic strength of the show, and the other is to represent the core of enterprise technology products and services. Marketing-type booth demonstrated not just the product itself, but also the strength and competitiveness of enterprises, so that the core product selection, you need to decide to do a full range of investigation and study.

3, has a competitive advantage

Competitive products are based on the results of a comprehensive analysis of market research, competitive advantage refers to the choice of products both in the product life cycle or similar products in the comparison, the advantage must be significant.

4, easy to find communication elements

Communication elements referred to here refers to the positioning of products in line with consumer demand, selling products to meet consumer demand for some. Only to meet the demand, product is valuable, valuable products to allow customers to understand the value of the product and the underlying business.

5, can extend consumption

Core product is the interests of customers really need to buy, but a more value-added products more attractive to the consumer's attention. Marketing-type booth, if a product is just a core product, rather than peripheral and extension of product, then the product value chain is not only flawed, hidden behind the product is also unable to mining enterprise value, is likely to lose business and therefore more opportunities for cooperation in potential customers, lost the long-term interests.

According to analyze the purpose of exhibiting companies, enterprises in the choice of the core product, but also can be selected according to the following three methods considered

1, choose to have the advantage, make eye and profitable products

This is a marketing-oriented booth the best products, such products as the core product, the show brings to the enterprise is the most intuitive and quick effect return.

2, selective advantage, earn less money but popularity, can help direct product sales to make money

In the exhibition, the extension generally only 3-4 days, of course, there will be at the show in order to promote directly, but usually keep in touch after the show last promote bilateral cooperation in the selection of products to earn popularity, can quickly in exhibition attract customers to stay, so that customers are interested in continuing to understand, this way, cooperation is a matter of course after the show.

3, there are advantages but can not make money pocketed the eye of product

Such products with products similar to the second category, a significant difference is that such products only play a valuable role, its purpose is to attract customers and then focus on the enterprise and improving the show marketing.

Guangzhou Exhibition Services Ltd. Picasso made the country's first marketing type booth exhibition services company, a professional team for you to create new, with a strong competitive exhibition platform, allowing you to win at the starting line.