Corporate image and exhibition design tricky
2012-10-16 10:18:00 点击数： 来源：毕加企划部
A corporate image how quickly so that the majority of customers are familiar with, how will the corporate image of the publicity out, which is the focus of each exhibitor things. Exhibition design marketing in foreign enterprises accounted for a large proportion of customers through the exhibition to understand the business, familiar with the company's products, in order to improve company performance boost, and therefore the importance of exhibition design is self-evident.
Exhibition design industry prospects how? Was optimistic of the industry put forward a strong argument, which is the exhibition that manufacturers face to face with the audience, targeted contacts and exchanges. In this people through conversation, but also through non-verbal form of communication, mutual understanding and build confidence. This exchange is completely individualized, targeted and, therefore, easier to achieve results. This is the exhibition irreplaceable advantage. Some high-tech products or services, in particular the need for professionals to explain and demonstrate to customers personally, participate in the exhibition is especially important.
But the exhibition design industry is facing tough new challenges, which is reflected in the following two ways:
First, enterprises are facing increasingly fierce competition, reducing costs has become a key market-based. According to the experience of experts, and the prices of the exhibition industry depends on the economic boom situation. When the boom, companies have a more relaxed budget, large and small, are happy to participate in the exhibition, but also for luxurious booth, pocket money seems inexhaustible. However, the economic downturn encountered, they will have to timid, hesitant, even participate in the exhibition, but also not extravagant, but to make do with whatever site layout. From the overall situation, fair terms of business spending in an increasingly tight, so many enterprises to adopt a lost single-car strategy, namely to give up a small exhibition, to focus its efforts on large exhibitions.
Second, the rapid development of other media means, so that enterprises have a variety of broadcast and channels of information with the outside world, so that a representative of a certain point of view, since the enterprise through a computer network can transcend time and space limitations, and Any person contact, then it is not necessarily the same as before the non-participation in exhibitions is not, in other words, those fashionable electronic media with this, from the "fair" developed from the exhibition seems outdated.
So stand design to emphasize personality, but to facilitate conversation and the atmosphere in the space, if both make sense in this "amazing" and, and as if at home, it is ideal.
Supporting the use of the booth elements should also help to enhance the persuasiveness of staff conversations, so that customers instantly favorable impression in the limited time and space can be repeatedly confirmed and strengthened the foundation for the contact after the exhibition.
Exhibition booth design should also take into account the business plan and other supporting activities organized during the exhibition. More and more large companies to carry out the title of the exhibition as a good place for public relations activities, in addition to the exhibition itself, held a variety of meetings, seminars, performances or receptions during the exhibition activities while they are still, Because large and concentrated audience during the exhibition, these events and exhibitions held simultaneously, affecting big and save money. This aspect of stand construction raised new demands. Ultimately, corporate exhibitors attitude also depends on whether the economic cost. Therefore, the effect is guaranteed at the same time, but also considered a good economic accounts, as far as possible the use of new, re-use of the booth materials, careful study design, reduce unnecessary expenses. In short, for companies, of course, do more with less is best. But this is easier said than done things. It requires booth design and construction personnel more imaginative, creative and flexible.
Exhibition design industry prospects how? Was optimistic of the industry put forward a strong argument, which is the exhibition that manufacturers face to face with the audience, targeted contacts and exchanges. In this people through conversation, but also through non-verbal form of communication, mutual understanding and build confidence. This exchange is completely individualized, targeted and, therefore, easier to achieve results. This is the exhibition irreplaceable advantage. Some high-tech products or services, in particular the need for professionals to explain and demonstrate to customers personally, participate in the exhibition is especially important.
But the exhibition design industry is facing tough new challenges, which is reflected in the following two ways:
First, enterprises are facing increasingly fierce competition, reducing costs has become a key market-based. According to the experience of experts, and the prices of the exhibition industry depends on the economic boom situation. When the boom, companies have a more relaxed budget, large and small, are happy to participate in the exhibition, but also for luxurious booth, pocket money seems inexhaustible. However, the economic downturn encountered, they will have to timid, hesitant, even participate in the exhibition, but also not extravagant, but to make do with whatever site layout. From the overall situation, fair terms of business spending in an increasingly tight, so many enterprises to adopt a lost single-car strategy, namely to give up a small exhibition, to focus its efforts on large exhibitions.
Second, the rapid development of other media means, so that enterprises have a variety of broadcast and channels of information with the outside world, so that a representative of a certain point of view, since the enterprise through a computer network can transcend time and space limitations, and Any person contact, then it is not necessarily the same as before the non-participation in exhibitions is not, in other words, those fashionable electronic media with this, from the "fair" developed from the exhibition seems outdated.
So stand design to emphasize personality, but to facilitate conversation and the atmosphere in the space, if both make sense in this "amazing" and, and as if at home, it is ideal.
Supporting the use of the booth elements should also help to enhance the persuasiveness of staff conversations, so that customers instantly favorable impression in the limited time and space can be repeatedly confirmed and strengthened the foundation for the contact after the exhibition.
Exhibition booth design should also take into account the business plan and other supporting activities organized during the exhibition. More and more large companies to carry out the title of the exhibition as a good place for public relations activities, in addition to the exhibition itself, held a variety of meetings, seminars, performances or receptions during the exhibition activities while they are still, Because large and concentrated audience during the exhibition, these events and exhibitions held simultaneously, affecting big and save money. This aspect of stand construction raised new demands. Ultimately, corporate exhibitors attitude also depends on whether the economic cost. Therefore, the effect is guaranteed at the same time, but also considered a good economic accounts, as far as possible the use of new, re-use of the booth materials, careful study design, reduce unnecessary expenses. In short, for companies, of course, do more with less is best. But this is easier said than done things. It requires booth design and construction personnel more imaginative, creative and flexible.
