Golden nine silver ten, while the various types of brand exhibition activities have been organized, online communication, handheld platform, the industry "media micro-letters" and "official micro", "micro-people" have also born, and quickly explode. A valuable industry information, a short time will be more than "slightly were" forwarded on the phone micro letter Exhibition circle of friends was an instant refresh.

Micro-channel communication era so swept up? From the current situation, it seems true. Everyone in the hot "point like" and forward all types of industry information, more attention is the hot spot information forwarded to the "pre-emptive" basic source of information is the "Heroes do not ask the source," is also responsible to forward content will be marked at the primary author and media, irresponsible or simply had been repeatedly forwarded content, its origin has long been difficult to trace.

"Paper media is dead" is pessimism in recent years a mainstream media circles. Pocket era of new media, if you must emphasize original paper media and have the ability of network media "die hard", that is, you can still see these "survivors" unnamed parts of original works in a variety of "slightly have", the And only those "survivors" still adhere to their own rhythm, the painstaking efforts of the content, even if they are N kinds of new media and new media, new free, free, unlimited spread, still do not change the beginning of the heart, and no regrets. Believes that era, "content is king" will be back!

Pocket exhibition information and lively compared to exhibition activities, of course, the line is the industry's original news originating body. But these "original source" of the survival and development, but also inseparable from the "content is king." In recent years, relying on hot social issues continue to come out nascent exhibition, but really there is not much growth potential. Some of the organizers, although the concept of speculation in the publicity, but the content of the show did not catch the real needs of the industry, there is no realistic professional exhibition planning, namely the use of a variety of means to pull the exhibitors, sent a booth, professional visitors not interested, the authorities also "did not notice." Such activity in the industry in a negative than positive effects, and even affect the original exhibition organization's brand image. There are some government-led exhibition activities at the project is very impulsive, and no professional long-term planning, even though the "root seedlings are red", but also had to face the deserted after the opening ceremony, and even arrived, but even organized sessions After the session disappears "impermanence life." Exhibition project is not viable, in the final analysis, is not content. Water without a source, will be stagnant water could play Ripples, but can not afford to lift big waves, but also running dry.

What is the content of the exhibition project? In fact, do news topics and news media about: keen to capture the industry hot, planning topics (MICE project approval), the first time to interview the parties (exhibitors) and experts (thematic activities guests), in a prominent position and grand confidence launch (opening and rich content), organize the issue (professional audiences), repercussions (social and industry influence), and then follow a series of follow-up report (after the service). A plurality of such depth, original reporting (MICE events) to do so, the ultimate success of media brands and reporters personal brand.

Speaking of personal brand, it touches on so I opened the graduation Imagine going to participate in the N-year reunion. In the Mood for Love, I was actually very wanted "class flower", finally being awarded a "talented woman Award", be comforted. Today, the "class grass" is definitely not the year looks handsome enough, but the connotation brother who, it should be another handsome, excellent character, he has made a big deal in his hometown, but also respected. As for the "flower class" who falls head I was really calm, and only care about my "talented" title can not keep ......

In summary it seems, no matter a woman, do exhibition, or do the media, to run away or to rely on content! content! ! content! ! ! Content is king.

Picasso exhibition, Chinese well-known booth design company, China Association for Exhibition qualification units, specializing in exhibition design and construction of major brands, are companies looking for booth design and construction partners first choice. Stand construction we chose Picasso exhibition.

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