[booth marketing] exhibition company for you to answer how to participate in the exhibition does not suffer

2014-05-13 10:38:00 毕加企划部毕加官网点击数：来源：毕加企划部

Many companies have chosen to show through the consolidation of existing customers, and tap new customers, improve their product's market share, enhance their brand awareness, but not all of the pay is rewarding. This requires a professional exhibition company check for you, exhibitors need to do careful planning and arrangements. Because do not lower the cost of the exhibition, ranging from tens of thousands to more than a million, any exhibitors hope to show a profit. As a leading exhibition company in Guangzhou, it has decades of experience in exhibition Picasso felt obligated to share some tips exhibitors to everyone, so everyone does not suffer exhibitors.

1. Select the booth. Exhibitor's purpose is to show their products in front of customers, attract customers and then deal. Booth selection is also very important. Open face double booth at the corner of the booth than the single open face more attractive to the audience, the costs are not too high. First choose a large crowd booth more important, more remote booth effect is greatly reduced. General Chamber of Commerce event earlier sent an invitation, along with the floor plan, so early booking booths available ideal booth.

2. The design of the booth. Facade booth, booth design should be eye-catching, to be sucked out of the eye of the audience, it is important that the profession. The best professional design company to design and decoration, but there should be exhibitors personnel involved, because they know more about their business and products. Booth color to the overall harmonization, without too fancy, significantly above the booth posted strong advertising spray painting, and is equipped with lighting effects, so that customers will be able to see very far.

3. The sample was placed. The company's products can be seen at first glance the customer placed in a position, in addition to timely adjust the position of the sample according to the customer's attention on the sample, sometimes your customers high-quality products is not required, so according to the customer's needs Adjustment.

4. The sample design. The sample design must be beautiful, because customers are more booth, many go back slowly to collect samples studied. Sample is a relatively straightforward promotional materials, can learn from their foreign counterparts when designing the sample of large companies sample mode, in line with international pop style.

5. Training of personnel. To pre-show exhibitor staff training, outreach to speak with one voice, for possible accidents in advance simulation. For example, the company's annual sales, number of employees and product pricing and other data to be unified view. Personnel to salespeople based, but to be equipped with technical staff to cope with the unexpected demonstration that may arise, or some very professional technician to solve the problem by the more appropriate. Exhibitors dress uniform, with badges company logo.

6. opponents mold bottom. Show will be a lot of peer professional exhibitors, so the competitor to know ourselves, can only know yourself. To counterparts before the show a full range of diagnostic, including the location of the booth, booth design, product prices, etc., you can go to gather military intelligence posing as customers, but be careful not eluded capture.

7. A summary of the work day. After the end of each day the exhibitors, customers want to classify and organize the day, and talking points recorded. With photo and try to remember the name of the customer's appearance. In addition, according to the needs of customers in conversation to determine this year's proposed product trends, after the show and corporate decision-makers to discuss new product development and promotion. For example, the show features Car LCD TV 17-inch maximum size, and many customers asked whether to produce 21-inch LCD TV, which is a potential market signals. If you gain an advantage, to produce 21-inch LCD TV, then you set this year's sales will be good.

Picasso exhibition is the first exhibition booth type proposed marketing company, to provide you with the positioning exhibition, booth design and construction, exhibition operation, exhibition and promotion of high-quality one-stop service, saving you from peace of mind.