[exhibition marketing] Guangzhou booth design company tells you how to follow up after the show

2014-06-03 11:11:00 毕加企划部毕加官网点击数：来源：毕加企划部

We know that many companies participate in the exhibition's purpose is to get the business, but not all customers will spot transactions, therefore, which requires exhibitors to customers timely follow-up, do not miss any intention of customers. Guangzhou Picasso exhibition booth design company as the country's first marketing-type booth design company, has unique methods and techniques on the customer follow-up after the show to ensure the continuity of business show results. Picasso Xiaobian that, in fact, both exhibitors and new and old salesman, can start from three aspects.

First, we must first do the show talked about customer classification, it can be divided into three categories according to the strength of the intention.

Second, according to the classification developed follow-up plans, make a different plan based on the results of work-oriented principles. For example, for the intention of most customers, to develop plan must win orders accordingly to provide samples, service plans, and to promote the progress of the planned order, it is necessary to clear and also enforceable.

The third week of the progress of work be evaluated after the end of the show, did not assess the work or do not know where to step up orders for development, but do not know what needs to be done before they can advance the next step.

Of course, there is a principle must be borne in mind that the customer is treated equally, in the follow up of the implementation of the client process, the customer should be treated equally, you can not go out of thin air through their own subjective judgments purchase intention of customers, or customer size. Sometimes you might not think of large customers under a single, or just a small trial order. Without their own valued clients, or subjective view of small customers, but the results the next big single.

But if you want to "intention to customers" to "contract customers," then the only principle is to promote the skills to master. We give an example: if the day at the show, one of the company's customers a product of a very interested, also showed a clear intention, but did not explicitly want to order. So this time, the clerk can continue to follow up in the following manner.

First, make a detailed day evening in the booth talking MEMO, detailed product information and at least three solutions to meet customer requirements for customers.

Secondly, the next may be appropriate bait to lure customers to come back the next day to discuss the booth. For example, the product manager can disclose the next day might bring better programs, or have better prices, or other tempting conditions.

Again, the client again twice before to do a detailed plan to negotiate, and how to promote good design, customers will have more interest.

Finally, we invite customers to other customers look specifically tailored to sample and so on.

These are in customers to your booth and talk to exhibit intent-based, which requires a program to attract their booth design. Picasso exhibition booth design as the leading company in Guangzhou, has been well received by the industry and the industry welcome the exhibitors, is your choice of Guangzhou booth design company the best choice.